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Before launching your business, you should find a way to build up your target market, whether that’s through traditional marketing means or more creative ways like social media. Apple’s key to success lies in its family of products and its ability to innovate. The company focuses on design and quality—two key elements that were a key part of Jobs’ corporate vision. The products that Apple creates and markets can be used under the same operating system, which allows consumers to sync them together, thus lowering corporate costs.

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