Apple

The technique of determining the subject on this research using purposive sampling, with the criteria of; 1) product look / packaging, 2) hegemony of supermarkets, 3) observe trends and life-style mode, 4) award social standing for honor. Data assortment strategies used remark, interview and documentation. The principle used on this research is the theory of shopper society or Consumer Society developed by Jean Baudrillard . Where Baudrillard explains the essence of a consumerist society is a society that doesn’t use the substance of the commodities, and the common public makes use of the symbolic value and mark worth referred …